DFYe is a plugin for your CMS that automates customer support with AI, personalised to your store. It reads your own pages, products and policies, answers in your own words, shows the page every answer came from, and hands the rest to a person.https://dfye.com/en-ushttps://dfye.com/blog/can-a-chatbot-really-replace-live-agents/https://dfye.com/blog/can-a-chatbot-really-replace-live-agents/A chatbot takes the questions that repeat and whose answers are already written down. That is most of the volume and almost none of the difficulty, and the difference is the whole argument.Tue, 15 Sep 2026 00:00:00 GMTenComparisonscustomer-supportai-chatbotlive-chatautomationLawrence Dauchyhttps://dfye.com/blog/we-dropped-gsap/https://dfye.com/blog/we-dropped-gsap/GSAP plus SplitText is 31kB gzipped. The one thing we used it for was a staggered word reveal on a headline, which turns out to be about thirty lines of DOM and one CSS transition.Tue, 15 Sep 2026 00:00:00 GMTenEngineeringperformancejavascriptbundle-sizegsapLawrence Dauchyhttps://dfye.com/blog/ai-chatbot-website/https://dfye.com/blog/ai-chatbot-website/An AI chatbot reads your own pages and answers questions from them. What that really means, the four kinds on the market, what each costs, and when you should not install one.Wed, 09 Sep 2026 00:00:00 GMTenGuidesai-chatbotwebsitecustomer-supportwordpressLawrence Dauchyhttps://dfye.com/blog/best-ai-chatbot-website/https://dfye.com/blog/best-ai-chatbot-website/Every product in this category claims accuracy, speed and easy setup, so those words separate nothing. Here is what does, measured against the install and review data rather than the pricing pages.Wed, 09 Sep 2026 00:00:00 GMTenComparisonsai-chatbotcomparisonwordpresswebsiteLawrence Dauchyhttps://dfye.com/blog/how-can-ai-help-website/https://dfye.com/blog/how-can-ai-help-website/The useful version of this question is not what AI can do in general, but which jobs on your site it can take today and which ones it will quietly get wrong.Wed, 09 Sep 2026 00:00:00 GMTenGuidesaiwebsiteautomationcontentLawrence Dauchyhttps://dfye.com/blog/wordpress-chat-plugin-market-2026/https://dfye.com/blog/wordpress-chat-plugin-market-2026/I pulled every chat and AI plugin on WordPress.org with more than a thousand installs. 38 of them matter, they cover 826,000 sites, and the shape of that number is not what the marketing suggests.Tue, 08 Sep 2026 00:00:00 GMTenResearchwordpressmarket-researchai-enginechat-pluginsLawrence Dauchyhttps://dfye.com/blog/how-to-create-ai-chatbot-website/https://dfye.com/blog/how-to-create-ai-chatbot-website/Installing takes five minutes and every guide stops there. The work is what comes after: what it reads, what it must not, and what it does when it does not know.Sun, 30 Aug 2026 00:00:00 GMTenGuidessetupai-chatbotwordpresswebsiteLawrence Dauchyhttps://dfye.com/blog/ai-widget-website/https://dfye.com/blog/ai-widget-website/A chat widget is the only plugin whose output every visitor sees on every page, and the category treats it as plumbing. What to demand from one, and what it costs your page.Sat, 29 Aug 2026 00:00:00 GMTenGuideswidgetdesignthemingwebsiteLawrence Dauchyhttps://dfye.com/blog/how-to-troubleshoot-website/https://dfye.com/blog/how-to-troubleshoot-website/The instinct is to disable plugins until something changes. It works often enough to become a habit and teaches you nothing when it does not. Here is the order that survives a hard case.Sat, 29 Aug 2026 00:00:00 GMTenGuidestroubleshootingwordpresserrorswebsiteLawrence Dauchyhttps://dfye.com/blog/how-much-ai-chatbot-cost/https://dfye.com/blog/how-much-ai-chatbot-cost/The number on the pricing page tells you about an average month. The shape behind it tells you about your worst one, and only one of those is worth comparing.Mon, 17 Aug 2026 00:00:00 GMTenGuidespricingcostai-chatbotmodelsLawrence Dauchyhttps://dfye.com/blog/how-to-improve-website-performance/https://dfye.com/blog/how-to-improve-website-performance/Most speed advice is a list of twelve things to try, which is what you write when you have not measured. Find the one request costing you the time, and change that.Thu, 13 Aug 2026 00:00:00 GMTenGuidesperformancespeedcore-web-vitalswebsiteLawrence Dauchyhttps://dfye.com/blog/ai-bot-that-knows-inventory/https://dfye.com/blog/ai-bot-that-knows-inventory/Knowing your stock is not one feature, it is four levels, and which one you need depends entirely on how fast your numbers move. Getting this wrong makes a bot confidently wrong about the thing customers care most about.Mon, 10 Aug 2026 00:00:00 GMTenGuidesinventoryintegrationecommerceai-chatbotLawrence Dauchyhttps://dfye.com/blog/connect-chatgpt-website/https://dfye.com/blog/connect-chatgpt-website/Connecting a model to your site is four small pieces of plumbing, and one of them is a security decision people get wrong on the first attempt. Here is what moves, and what it costs.Mon, 10 Aug 2026 00:00:00 GMTenGuideschatgptintegrationapiwebsiteLawrence Dauchyhttps://dfye.com/blog/what-happens-when-ai-chatbot-cannot-answer-question/https://dfye.com/blog/what-happens-when-ai-chatbot-cannot-answer-question/Three things can happen and only one of them is acceptable. This is the behaviour worth testing before you buy anything, and almost nobody tests it.Wed, 05 Aug 2026 00:00:00 GMTenGuidesaccuracyrefusalai-chatbotretrievalLawrence Dauchyhttps://dfye.com/blog/how-do-train-ai-chatbot-own-data/https://dfye.com/blog/how-do-train-ai-chatbot-own-data/Training teaches a model how to sound. Indexing teaches it what is true about your business. Almost everyone asking the first question actually wants the second.Fri, 17 Jul 2026 00:00:00 GMTenGuidestrainingretrievalai-chatbotcontentLawrence Dauchyhttps://dfye.com/blog/ai-agent-ecommerce-website/https://dfye.com/blog/ai-agent-ecommerce-website/A chatbot answers. An agent does things. The difference is a boundary between reading your shop and writing to it, and where you draw that line is the whole decision.Mon, 13 Jul 2026 00:00:00 GMTenGuidesai-agentecommerceautomationintegrationLawrence Dauchyhttps://dfye.com/blog/how-to-use-ai-website-customer-support/https://dfye.com/blog/how-to-use-ai-website-customer-support/Start with the four questions that arrive every week and whose answers are already written down. The order you automate in decides whether anybody trusts the result.Sun, 05 Jul 2026 00:00:00 GMTenGuidescustomer-supportautomationai-chatbotecommerceLawrence Dauchyhttps://dfye.com/blog/are-ai-chatbots-gdpr-compliant/https://dfye.com/blog/are-ai-chatbots-gdpr-compliant/GDPR never mentions chatbots. It governs personal data, and a visitor's question is personal data. Compliance turns on four decisions you make at install time, not on a badge on a pricing page.Sat, 04 Jul 2026 00:00:00 GMTenGuidesgdprprivacyai-chatbotcomplianceLawrence Dauchyhttps://dfye.com/blog/how-to-improve-ecommerce-conversion-rate/https://dfye.com/blog/how-to-improve-ecommerce-conversion-rate/Most conversion advice is untestable at your traffic level. Here is what to change, how to tell whether it worked, and how long you have to wait before the number means anything.Thu, 02 Jul 2026 00:00:00 GMTenGuidesconversionecommercecheckoutmeasurementLawrence Dauchy