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16 hubs, each one a complete answer to a question people ask before putting a chatbot on their own site. Start with the hub, then read the guides in it.
When an AI chatbot should refuse to answer
How a site chatbot avoids inventing answers: retrieval confidence floors, citing the source page, refusing below the floor, and why a bot that declines is worth more than one that always replies.
- Retrieval confidence floors
- Citing the source page
- Refusal and handoff
What the bot reads, and what it must not
Which pages a support chatbot should read, what it has to exclude, how re-indexing works when you edit a page, and how multilingual sites keep their languages apart.
- What gets crawled by default
- Excluding pages properly
- Re-indexing on edit
Making a chat widget look like your site
Why every support chat plugin in the category looks the same, how a widget can be themed from custom properties, and how shadow DOM keeps your theme and the widget from breaking each other.
- Theming from custom properties
- Shadow DOM isolation
- Light and dark done properly
What a chat widget costs your page
The real page-weight cost of a support chat widget on your own site: bundle size measured rather than claimed, loading after paint, and keeping Core Web Vitals untouched.
- Measuring bundle size honestly
- Loading after paint
- Core Web Vitals
Where your visitors questions actually go
What a site chatbot stores, who sees the conversations, why bringing your own model key changes the data path, and what a GDPR-aware deployment looks like.
- Where conversations are stored
- Bring your own key and the data path
- Cookies and consent
What running a site chatbot actually costs
Per-message pricing versus your own API key, which model to pick for a support bot, and how to predict the monthly bill before you switch it on.
- Per-message pricing versus your own key
- Choosing a model for support
- Keeping context small
The honest reasons not to buy this
The arguments against paying for a support chatbot when good free ones exist, answered without pretending the free options are bad.
- Why pay when a free plugin exists
- Where the free option wins
- What finished is worth
Why your site is slow, and what actually fixes it
Finding the real cause of a slow WordPress, WooCommerce or Shopify site: read the waterfall first, name what the cost is, then fix that one thing.
- Reading the waterfall before changing anything
- What a plugin really costs a page
- WordPress, WooCommerce and Shopify specifics
Diagnosing a broken site without guessing
A reproducible path through WordPress, WooCommerce and Shopify faults: reproduce it, isolate it, change one thing at a time, and know when to restore instead.
- Reproducing the fault before changing anything
- Plugin and theme conflicts
- Faults that look like one cause and are another
Automating the questions that repeat, routing the ones that do not
Which support questions are worth automating, how order status and returns differ from the rest, and why the handoff matters more than the deflection rate.
- Which questions are worth automating
- Order status, returns and refunds
- Routing what should reach a person
What a site chatbot is, and what changes per platform
AI chat on WordPress, WooCommerce and Shopify: what the category actually is, what is the same everywhere, and what genuinely differs per platform.
- What the category actually is
- What is the same on every platform
- What WooCommerce and Shopify add
What AI can and cannot do on your site today
An honest account of what AI handles on a website in 2026, where the limit sits, and which jobs still need a person who knows your business.
- Reading and answering from your own pages
- Writing copy and code
- Where the limit actually sits
Choosing a site chatbot without taking anyone's word for it
What to compare when every chat plugin claims the same things: pricing shape, what happens at your limit, who holds the model key, and where free wins.
- What is actually worth comparing
- Where the free option wins
- Framework versus product
When a conversation becomes an order
Conversion work that survives being measured: what to change on a store, what to measure, and how long before the number means anything at all.
- Changes that survive measurement
- Abandoned carts
- Recommending products honestly
Connecting a chatbot to your orders, stock and channels
What has to move between a chatbot and WooCommerce, Shopify, Zapier or WhatsApp, what reads straight through, and what genuinely needs a custom build.
- Order status and stock
- Zapier and Make.com
- WhatsApp and other channels
Installing a site chatbot, and knowing it works
The real steps to get a chatbot answering on WordPress, WooCommerce or Shopify, what breaks at each one, and how to tell it is actually working.
- The steps in order
- What breaks at each one
- How long it really takes
Put a real answer on every page.
Ask this site's own widget a question and watch it cite the page, or refuse. It is the same plugin, running on the same content you are reading.