Skip to content

Topic hub · 1 guide

When a conversation becomes an order

A chat window that answers a sizing question before checkout is doing conversion work; a popup that interrupts one is doing the opposite. This hub covers which of the two you are building, and the harder part, which is measuring it. Most store conversion advice fails on sample size: a change that looks like a 12% lift on 200 sessions is usually noise. What to change, what to measure, and how long to wait before the number means anything.

What this hub covers

  • Changes that survive measurement
  • Abandoned carts
  • Recommending products honestly
  • Sample size, and waiting for it

Start here

How to improve ecommerce conversion rate without fooling yourself: a four by three grid of white tiles with thin grey borders and one filled brand-coloured tile
Guides

How to improve ecommerce conversion rate without fooling yourself

Most conversion advice is untestable at your traffic level. Here is what to change, how to tell whether it worked, and how long you have to wait before the number means anything.

10 min read

Related topic hubs

Named across this hub: WooCommerce, Shopify, Google Analytics, conversion rate.

Put a real answer on every page.

Ask this site's own widget a question and watch it cite the page, or refuse. It is the same plugin, running on the same content you are reading.

Join the launch list Try the live demo