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What AI can and cannot do on your site today

AI reads your pages and answers from them well. It writes product copy that needs editing. It does not know your stock, your refund policy or your delivery window unless something hands it those, and it cannot tell you why sales fell last week. This hub covers the line between the two, limit first wherever the limit is the honest headline. The useful question is not whether AI can help a website but which specific job you are handing it and what happens when it gets that job wrong.

What this hub covers

  • Reading and answering from your own pages
  • Writing copy and code
  • Where the limit actually sits
  • What still needs a person

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How can AI help my website? Six real jobs and three it cannot do: a four by three grid of white tiles with thin grey borders and one filled brand-coloured tile
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How can AI help my website? Six real jobs and three it cannot do

The useful version of this question is not what AI can do in general, but which jobs on your site it can take today and which ones it will quietly get wrong.

10 min read

Related topic hubs

Named across this hub: ChatGPT, OpenAI, Anthropic, WordPress, retrieval-augmented generation.

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