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How can AI help my website? Six real jobs and three it cannot do: a four by three grid of white tiles with thin grey borders and one filled brand-coloured tile
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How can AI help my website? Six real jobs and three it cannot do

The useful version of this question is not what AI can do in general, but which jobs on your site it can take today and which ones it will quietly get wrong.

10 min read
How do I train an AI chatbot on my own data? You mostly don't: rounded dark and brand-coloured blocks sliding from a loose stack on the left into an aligned column on the right
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How do I train an AI chatbot on my own data? You mostly don't

Training teaches a model how to sound. Indexing teaches it what is true about your business. Almost everyone asking the first question actually wants the second.

10 min read

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